Our work for the radio industry covers a wide range of areas. Our proprietary music testing tool helps radio stations take more consumer-centric decisions related to music programming and song selection. We conduct listenership tracks and brand researches to help radio stations understand the performance of their brand vis-a-vis competition, a need accentuated by the absence of credible listenership data in the industry.
With the rise of digital audio consumption, ranging from music streaming apps to podcasts, the radio industry is in a critical phase, where it will have to adapt to changing consumer needs and expectations. Our strategic consulting solutions can help radio stations in effectively navigating through this exciting yet challenging phase.