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Streaming originals in India: The 2023 story

Streaming originals in India: The 2023 story

Streaming originals in India: The 2023 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
Published on January 16, 2024   •   2 mins read
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By Our Insights Desk

Summary
  • Our report titled 'Streaming Originals in India: The 2023 Story' looks at the best Hindi language and International series & OTT films in India, in 2023
  • The report lists the best original series and direct-to-OTT films based on viewership estimates, marketing buzz and content strength
  • This report is a part of our ongoing endeavour to build public-domain data on the performance of the streaming category in India
  • Scroll down to read more, and to download the report

In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020.

Our year-end report, titled Streaming Originals in India: The 2023 Story, lists at the top original shows and direct-to-OTT films released in 2023, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.

You can download the report in PDF format here.

Watch in video format below:

OTT Streaming Ormax Power Rating Industry Reports Web-series Non-fiction
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