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Tara Singh: The legend lives on

Tara Singh: The legend lives on

Tara Singh: The legend lives on

22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition
Published on August 11, 2023   •   5 mins read
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Summary
  • Despite Sunny Deol no longer being a popular star in Hindi cinema, Gadar 2 is set to get of the biggest Hindi film openings upon its release today
  • The franchise has managed to overcome the 21-year gap between the two films, even though a sizeable section of the core audience of Hindi cinema today were born after the original film released in 2001
  • The author examines social, cultural and media-related factors that have ensured that the legend of Gadar, and its lead character Tara Singh, lives on

Gadar 2 is not the typical Bollywood sequel. It comes 22 years after the original film, Gadar: Ek Prem Katha, became a blockbuster in 2001. The lead star (Sunny Deol) has not been too active in recent years. He last featured in the Ormax Stars India Loves list of the top 10 popular male Hindi film stars in May 2016. Since then, he has moved out of the top 20 list, with a progressive decline in popularity.

And yet, Gadar 2 is set to get one of the biggest Hindi film openings upon its release today, i.e., Aug 11, 2023. Possibly one of the top 10 best opening days of all time. An entire generation of young audiences was born after the film released. This generation (15-24 yrs. in age today) forms the core theatre-going audience for Hindi films, especially on the first day. Gadar: Ek Prem Katha's audience are in their 40s and 50s today. Yet, the euphoria seems universal. Despite no major media narrative around the original film over the years (Lagaan, which released on the same day, and did well too, but grossed less than half of Gadar's India box office, has been a media favorite over these two decades), the film (or should we say, the franchise?) has only gained stature over time. Here's why.

Television Ratings

Gadar: Ek Prem Katha had premiered with very high ratings on TV during its time. Since then, it has managed to sustain high TV ratings over hundreds of telecast. The film continues to be a popular fixture in Independence Day and Republic Day marathons on Zee's movie channels. Through these telecasts, the sub-25 generation has been inducted into the film by their families. Movie channels viewership in India is skewed towards smaller towns (Tier 2 & 3) and lower NCCS audiences, who are not theatre-goers by habit, watching not more than 1-2 films a year, if at all. But today, and this weekend, they will flock in big numbers to watch the second part of one of their all-time favorite films.

In more recent times, television performance of K.G.F: Chapter 1 (Hindi) provided a similar impetus to the box office of K.G.F: Chapter 2 (Hindi), which became the all-time highest Hindi film opening at the box office, till Pathaan surpassed it earlier this year.

Television gives a mass film like Gadar: Ek Prem Katha longevity. The film's hit music, iconic dialogues and memorable scenes, including the famous uprooting of the handpump, have been a subject of memes in recent years, reinforcing its legend among the younger audience.

Gadarmeme.jpg

India-Pakistan

The India vs Pakistan theme has always been a saleable narrative, be it is a game of cricket, or a commercial Hindi film. Even the strictly-average Maa Tujhhe Salaam (2002), which came a year after Gadar: Ek Prem Katha, managed to open very well, as it cashed in on this sentiment, through its now-famous line, Doodh maangoge toh kheer denge, Kashmir maangoge toh cheer denge. In 2019, Uri: The Surgical Strike went on to become the third-highest grossing film of the year.

The patriotism of films like Gadar is different from that of films like Border. Pakistan is established as the clear villain, and it's one man vs. a nation, a narrative that's far-fetched, but provides for great escapist entertainment. In 1999, two years before Gadar: Ek Prem Katha, there was a film on a similar story, titled Shaheed-e-Mohabbat Boota Singh, featuring Gurdaas Mann in the lead. It was, however, a realistic and humble telling of the true story of Boota Singh, who tries to get his wife back from Pakistan, and fails in his attempt. The realism came at the cost of escapism.

In Gadar: Ek Prem Katha, Tara Singh brings Pakistan to its knees, and brings Sakina back to India. One man vs. a nation, indeed!

As it is, we live in polarised times. India-Pakistan is the favorite topic at all our news channels. Jingoism sells, because it's noisy, adrenaline-packed, and appeals to the lowest common denominator. Gadar 2 could well be the movie personification of Arnab Goswami.

IndiaPak.jpg

It's about Tara Singh, not Sunny Deol

Well-defined characters supersede the actors playing them. The character transcends time, and finds love across generation, even when the star begins to fade away.

In the 1990s and early 2000s, Sylvester Stallone struggled at the box office, with a string of failures, or strictly mediocre hits. The audiences who had grown watching his films had started watching action films of the next generation of actors. Stallone had become a yesteryears' superstar. However, in 2006, he went back to one of his old franchises, Rocky, and released Rocky Balboa. The film was a success. This was an actor telling the world that he still had one last fight left in him, and it worked. Then, in 2008, he revived Rambo, and it turned out to be a success as well. This gave him the possibility of reinventing his stardom.

It wasn’t Sylvester Stallone, but Rocky Balboa and Rambo, who the audiences wanted to see. The star had faded, but the characters lived on. They lived on via home video, streaming platforms, television, et al. They lived on because their legends were passed from one generation to the next. An aged Rocky Balboa has a fight left in him, even when he is way past his prime. He can humble the Russian crowd through his boxing prowess. He can achieve this because he is not Sylvester Stallone in that moment. He is Rocky.

RockyRambo.jpg

Right at the start of Gadar: Ek Prem Katha, circumstances force a pure-hearted Tara Singh to turn violent. But when it comes to making a real choice, he chooses to save Sakina. And when she is taken away from him, he decides to fight for his love, with the same ferocity that he displayed when his family was killed.

In Gadar 2, Tara must fight to save his son. It's the same character, and almost the same situation. The legend of Tara Singh lives on, even though the legend of Sunny Deol has faded away.

Gadar.jpg

At the end of this piece, I am compelled to share my experience of watching Gadar: Ek Prem Katha in the Shaan theatre  in Mumbai, at the time of its release. I have watched hundreds of films in movie theatres, but nothing quite matched the energy of that screening. In the scene where Tara Singh shouts 'Hindustan Zindabad', the entire theatre roared 'Hindustan Zindabad'. It was a chant. It was deafening, it was electric.

And the audiences who have experienced this energy will definitely come back to a theatre, possibly after several years, to witness Tara Singh go to Pakistan, and go against Pakistan. One more time.

Indian Cinema Bollywood Box Office Blockbuster Franchise Society & Culture
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Author

Vikas Johri

Vikas Johri

In his second stint at Ormax Media, Vikas is a Group Head in the Audience Tracking team at Ormax Media. He is responsible for managing several industry tools such as Ormax Cinematix, Ormax Heartbeats and Ormax Stars India Loves, among others.

Vikas holds a bachelor’s degree in Physics & Computer Applications from Mumbai University, and a master’s degree in Marketing Management from MET, Mumbai. Vikas has also worked in the FMCG and BFSI industry to create brand and marketing strategies for some of the biggest global brands.

He is an avid reader, takes keen interest in human psychology, enjoys cycling and is passionate about cinema.

Vikas Johri

In his second stint at Ormax Media, Vikas is a Group Head in the Audience Tracking team at Ormax Media. He is responsible for managing several industry tools such as Ormax Cinematix, Ormax Heartbeats and Ormax Stars India Loves, among others.

Vikas holds a bachelor’s degree in Physics & Computer Applications from Mumbai University, and a master’s degree in Marketing Management from MET, Mumbai. Vikas has also worked in the FMCG and BFSI industry to create brand and marketing strategies for some of the biggest global brands.

He is an avid reader, takes keen interest in human psychology, enjoys cycling and is passionate about cinema.

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