Direct-to-OTT: The alternative ‘box office’ economics

A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights

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Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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Is political ideology coloring our cinema choices?

Understanding the impact of audience’s political ideology on their choice and preference of Hindi films

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Women at work: Hindi cinema’s progressive shift

An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft

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How 'bright' is Hindi cinema's future?

Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s

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