Segmenting Indian SVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments

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India is back... at the theatres

A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022

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Dubbed & delivered

The Ormax OTT Audience Profiling Report 2022 reveals how dubbing has unlocked huge content potential in the Indian entertainment market

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We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here

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Braving the Box Office blues

The Ormax Box Office Report 2020-21 summarises the story of the Indian box office in the two tough, pandemic-affected years

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Back to the theatres... and a potential audience of 146 million!

Ormax Media's pre-pandemic report Sizing The Cinema pegged India's pre-pandemic theatrical audience universe at 146 million. Here's a recap of what the Indian theatrical market looks like.

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By paid membership only?

Findings of The Ormax OTT Audience Report: 2021 highlight the distinction between paying and non-paying audiences of SVOD content in India

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Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

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Quantifying gender disparity in Indian cinema

The first edition of the O Womaniya! report by Film Companion & Ormax Media reveals glaring statistics on gender disparity in Indian films

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In digital we trust: Urban Indian kids

Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids

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