After having worked with Ormax full-time from 2016 to 2021, Sorabh is now associated with the company as a mentor, where he guides young team members on projects related to marketing & branding, and also oversees the company's digital marketing initiatives. He also plays an important role in human resource development, especially in nurturing the organisational culture and in mentoring new team members.

Before joining Ormax Media in 2016, Sorabh held various positions at a global marketing research firm for six years. He also assisted in film direction for a year before starting his corporate career. He holds a master’s degree in International Marketing from the University of Strathclyde, Scotland. He is a devout fan of 90s’ Hindi cinema and a cricket addict, and keeps himself updated with latest trends in social media.