Ormax Stars India Loves

Ormax Star India Loves (OSIL) is a monthly popularity report that tracks favourite male & female Bollywood stars in 64 cities across India, with a total sample size of more than 62,000 per year.

 

In OSIL, audiences are asked to name their two favorite male and female film stars each, based on which the monthly report is generated. Star popularity information is relevant to studios as well as other stakeholders such as advertisers, media agencies and talent management companies, who invest in stars based on their popularity. The report ranks stars purely based on audience popularity, without considering factors like film releases, TV appearances, news events and brand endorsements. Impact of these factors on the star's popularity can be gauged by tracking the growth/ fall in popularity of a star in the relevant period, before and after a release.

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Ormax Media has opted for a very focused media research approach, which was a definite need gap for the industry, epsecially TV. Ormax has managed to capitalize on this opportunity with their innovative and robust tools specifically designed to cater to these needs. At Colors, we have been working with Ormax Media from the very beginning. While working on some very interesting projects, there has been a lot of learning that enabled us to know our viewers even better.

Raj Nayak - CEO, Colors