Awareness Tracks

While Ormax Showbuzz tracks awareness of new launches on Hindi GECs, equivalent tracks can be set up for channels across genres, to track and evaluate the performance of their launches, and give recommendations that can improve the campaign performance and hence the opening ratings.

 

Awareness Tracks are being used by channels across genres - Hindi & English movie channels for World TV Premieres, Regional GECs for new programs, Infotainment and News channels for new campaigns, Kids channels for new programs, etc. With their quick turnaround time, Awareness Tracks are a higly cost-effective and actionable method of course-correcting critical campaigns.

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Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group