Ormax Heartbeats

There are many countdowns across channels and radio stations. But Ormax Heartbeats is the only Bollywood countdown based on consumer research. Music channels can use the syndicated Ormax Heartbeats report to select new songs for their playlist, removing the subjective element that can often bias music selection. The countdown is based on a combination of two factors that make a song a 'hit' in the real world - Recall (reflective of the buzz a song is generating) and Likeability (audience appeal of the song).


The weekly Ormax Heartbeats report is released every Wednesday. The research covers a total sample size of more than 10,000 every year across India. Ormax Heartbeats is being used extensively by music channels, radio stations and film studios to take programming and marketing decisions related to film music.

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Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group