Ormax Heartbeats

There are many countdowns across channels and radio stations. But Ormax Heartbeats is the only Bollywood countdown based on consumer research. Music channels can use the syndicated Ormax Heartbeats report to select new songs for their playlist, removing the subjective element that can often bias music selection. The countdown is based on a combination of two factors that make a song a 'hit' in the real world - Recall (reflective of the buzz a song is generating) and Likeability (audience appeal of the song).

 

The weekly Ormax Heartbeats report is released every Wednesday. The research covers a total sample size of more than 10,000 every year across India. Ormax Heartbeats is being used extensively by music channels, radio stations and film studios to take programming and marketing decisions related to film music.

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Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.

Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions