Ormax Showbuzz

Ormax Showbuzz is our syndicated awareness tracking tool that measures the performance of launch campaigns for new programs, movie premieres and events across Hindi GECs. The daily Ormax Showbuzz report captures the UA (Unaided Awareness) and TA (Total Awareness) of all upcoming and recently-launched programs, movies and events in the Hindi GEC category, using research conducted among Hindi GEC viewers in Urban HSM.

 

Subscribers can use the Ormax Showbuzz software to generate reports and benchmark their launches against competition, as well as their own past launches. Additionally, daily scores are available to allow quick decision making during the launch campaign.

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Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.

Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions