Product Launch: Ormax Star Image Pulse

Ormax Media forays into celebrity image consulting with the launch of Ormax Star Image Pulse. Know more about the tool here.

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Dimensionalizing stardom in Tamil and Telugu cinema

An analysis of the personality profiles of top Tamil and Telugu male film stars decodes the idea of stardom in the South film industries, vis-à-vis Bollywood

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Influencers India Loves

Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India

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Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

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Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

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Celebrity endorsements: The right choice

New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best

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