Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns
Programmatic advertising: The future of OOH in India
The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement
From CTV to Micro Dramas: India's fascinating OTT spectrum
The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously
Product update: Content testing for the horror genre
Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
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