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The future of OOH measurement

The future of OOH measurement

Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

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The India Box Office Report: September 2025

The India Box Office Report: September 2025

Led by They Call Him OG and Jolly LLB 3, September 2025 emerges as another good month at the India Box Office, with gross collections of ₹1,035 Cr

The Ba***ds Of Bollywood: Raising the marketing bar

The Ba***ds Of Bollywood: Raising the marketing bar

Ormax Stream Track data reveals that Netflix’s 2025 release The Ba***ds Of Bollywood ranks among the strongest non-franchise streaming launches post-pandemic, second only to Farzi

The ₹100 Cr moment for Gujarati cinema

The ₹100 Cr moment for Gujarati cinema

With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming

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