The future of OOH measurement
Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns
Programmatic advertising: The future of OOH in India
The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement
Certificate Program in Indian Media Business
Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment
Streaming in turbulent waters
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Content Testing: Frequently Asked Questions
In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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