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The politics of news

The politics of news

Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you

Ormax PM & CM Approval Ratings: An explainer

Ormax PM & CM Approval Ratings: An explainer

The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products

Fact or fake: A reality check on Indian news

Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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OTT window: An overrated obstacle?

OTT window: An overrated obstacle?

An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films

The India Box Office Report: April 2025

The India Box Office Report: April 2025

April 2025 was a steady month at the India Box Office, recording ₹825 Cr in gross collections, with four films grossing over ₹100 Cr

Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out

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