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The politics of news

The politics of news

Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you

Ormax PM & CM Approval Ratings: An explainer

Ormax PM & CM Approval Ratings: An explainer

The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products

Fact or fake: A reality check on Indian news

Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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We, The Sports Fans Of India

We, The Sports Fans Of India

India's biggest consumer research on the sports category is now out. Read the highlights here

The curious case of The Kashmir Files

The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

Now Streaming, at an app near you

Now Streaming, at an app near you

Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?

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