The politics of news
Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you
Ormax PM & CM Approval Ratings: An explainer
The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products
Fact or fake: A reality check on Indian news
Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media
Certificate Program in Indian Media Business
Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment
Streaming in turbulent waters
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Content Testing: Frequently Asked Questions
In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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