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Celebrity endorsements: The right choice

Celebrity endorsements: The right choice

New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best

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The India Box Office Report: September 2026

The India Box Office Report: September 2026

Powered by Mirzapur: The Movie, September 2026 crossed ₹1,100 Cr at the India box office, taking the year’s total to ₹11,000 Cr with three months to go

K-Dramas in India: The growth story in numbers

K-Dramas in India: The growth story in numbers

Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India

The Ormax OTT Audience Report: 2026

The Ormax OTT Audience Report: 2026

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 664.9 million users. The CTV universe has grown by a staggering 60% in a single year, to 206.9 million

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