Celebrity endorsements: The right choice
New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best
The India Box Office Report: January 2026
Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr
The second edition of the Tulsea-Ormax report reveals the state of the screenwriting profession in India, based on findings of a survey conducted among 254 writers in the country
Ormax Cinematix: Dhurandhar The Revenge vs. Toxic (Hindi)
An analysis based on audience tracking data six weeks before one of the most anticipated box office clashes in recent times
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