Celebrity endorsements: The right choice
New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best
Mind your language!
Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83
Segmenting Indian SVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments
The MARVEL-ous 6!
A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India
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