The India Box Office Report: July 2025

Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI