Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
Stream time: The best of 2022 so far
Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022
Report Card 2020-21: Streaming originals in India
Based on Ormax Power Rating data on audience appreciation, here is a report card on how Hindi streaming originals fared over 2020 and 2021
Anatomy of the anthology: An audience perspective
While streaming platforms seem bullish on anthologies in India, this analysis suggests the format holds little content or marketing value for the audience
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