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The need to ‘Bond’: Indian television’s unique calling card

The need to ‘Bond’: Indian television’s unique calling card

Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium

Seven needs satisfied by TV viewing in India

Seven needs satisfied by TV viewing in India

An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it

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Venn It Happens: OTT & Linear TV audience intersection

Venn It Happens: OTT & Linear TV audience intersection

The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025

Ormax Cinematix's FBO: Accuracy update (September 2025)

Ormax Cinematix's FBO: Accuracy update (September 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major September 2025 releases vis-à-vis their actual box-office openings

The Ormax OTT Audience Report: 2025

The Ormax OTT Audience Report: 2025

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million

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