The need to ‘Bond’: Indian television’s unique calling card
Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium
Seven needs satisfied by TV viewing in India
An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it
Ormax Cinematix's FBO: Accuracy update (August 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings
Saiyaara: Generational pull or gender push?
This analysis, based on Ormax Power Rating, explores whether Saiyaara’s success was truly driven by Gen Z audiences, or if the real story lies in the film’s striking gender divide
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
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