The need to ‘Bond’: Indian television’s unique calling card
Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium
Seven needs satisfied by TV viewing in India
An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it
The India Box Office Report: October 2026
Led by Jailer 2 and Drishyam: The Conclusion, the India box office grossed ₹1,550 Cr in October 2026, taking the year’s total past ₹12,500 Cr
Vishwanath & Sons: Travelling across languages and screens
With ₹142 Crore in domestic gross and over 15 million viewers on streaming, Vishwanath & Sons is one of 2026’s most widely-watched South films. A deep-dive into how it crossed languages and screens
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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