The need to ‘Bond’: Indian television’s unique calling card
Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium
Seven needs satisfied by TV viewing in India
An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it
No man's land: The identity crisis of direct-to-OTT films
This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI
The India Box Office Report: Jan-Jun 2025
The first half of 2025 grossed a healthy ₹5,723 Cr (14% higher than 2024) at the India box office, with 17 films crossing the ₹100 Cr mark, compared to just 10 in Jan-Jun 2024
Top 50 streaming originals in India: Jan-Jun 2025
Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025
Subscribe to stay updated with our latest insights
© 2025 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
