The need to ‘Bond’: Indian television’s unique calling card
Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium
Seven needs satisfied by TV viewing in India
An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it
It's a new record!
Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time
The India Box Office Report: February 2023
With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January
Getting younger
Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why
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