The need to ‘Bond’: Indian television’s unique calling card
Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium
Seven needs satisfied by TV viewing in India
An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it
Certificate Program in Indian Media Business
Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment
Streaming in turbulent waters
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Content Testing: Frequently Asked Questions
In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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