Reel & real: The Southern mix
In South cinema, the lines between the real life of a star and his role on the screen tend to blur, with references that only those in the know can understand and appreciate
Malayalam cinema: Not the usual South Side Story
An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries
Ala Vaikunthapurramloo: Decoding a blockbuster's success
A look at six factors that were pivotal to the film’s extraordinary box-office run
Direct-to-OTT: The alternative ‘box office’ economics
A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights
Programmatic advertising: The future of OOH in India
The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement
Ormax PM & CM Approval Ratings: An explainer
The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products
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