Expertise
Content Analytics
Society & Culture
News & Politics
Skills
Insight Mining
Product Development
Critical Thinking
Project Management
Abhinav heads Knowledge Center at Ormax Media, a division in charge of industry reports and strategic consulting projects across domains such as streaming, theatrical, television, sports, news, etc., as well as new product development. As a part of his role, Abhinav also hold the editorial responsibility of the Insights published on this website.
Before heading Knowledge Center, Abhinav was a part of the the Content & Campaign Testing, where he handled more than 50 projects across categories, languages, and genres, first as an analyst and then as a Group Head.
Abhinav holds a bachelor's degree in Engineering from Manipal University, and an MBA in Strategic Marketing & Communications from MICA, Ahmedabad. He is an avid reader and quizzer, and has a keen interest in politics, sports, gaming, and all things pop-culture. He loves to write on a wide array of topics, including media.
Back to the past: Unpacking nostalgia's impact on content consumption
The golden triangle: Decoding Young Adult content on OTT
At the box office, size matters... more than ever before!
Dimensionalizing stardom in Tamil and Telugu cinema
Optimism vs. Cynicism: The tonal continuum of content
Nolan in India: A quantum leap
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