Mitesh has been associated with Ormax Media in diverse roles since 2010. He currently spearheads script, content and campaign testing projects across films, streaming and television categories, apart from handling a variety of bespoke research projects.

Mitesh has rich experience in qualitative research, and is widely recognised as one of the most experienced media researchers in India. He completed his Bachelor of Mass Media from Mumbai University, and PGDM from SIES College of Management Studies, Mumbai. Outside of work, Mitesh is an avid sports enthusiast and traveler.