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Women at work: Hindi cinema’s progressive shift

Women at work: Hindi cinema’s progressive shift

Women at work: Hindi cinema’s progressive shift

An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft
Published on February 26, 2021   •   4 mins read
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Summary
  • Society’s progressive shift in its outlook towards women reflects in growing proportion of working female protagonists in Hindi cinema over the last 25 years
  • From less than 40% in 1995-2004, the proportion of working female protagonists in Hindi cinema stands at 70%+ today
  • ‘Action-oriented’ professions like sportswomen, policewomen, spy and warriors have seen a huge upsurge in the last five years

The debate on pay inequality, and on better representation for women in Indian cinema, has been in the news over the last few years. Good box office performance of films headline by female actors has also been a topic of discussion in the film trade over the last decade. In this context, we wondered whether Hindi cinema has addressed concerns around typecasting of its female protagonists. Because after all, if there’s no material change in actual content, the social conversation around it will eventually be lip service at best.

So, we set out to understand the portrayal of the female protagonists in Hindi cinema, from a simple but important lens: What kind of professions are female protagonists given in our films, and has it evolved over the years?

We looked at top 50 Hindi films for each five-year period from 1995 to 2019, based on box office footfalls, i.e., a total of 250 successful Hindi films over two and a half decades. All female protagonists in these 250 films were assigned professions based on their character in the film. The list ranged from generic 'professions' like college student, businessman, homemakers to more specific ones like archeologist, chef or spy. These professions were clubbed under clusters such as corporate jobbers, criminals, creative professionals, policewomen, politicians, etc.

The analysis reveals some interesting findings. Over the last 25 years, there has been a significant increase in the percentage of working (i.e., earning) female protagonists in Hindi films. From 39% in the late 90s to 71% in the 2014-19 period, this shift is reflective of the evolving portrayal of female lead characters in Hindi cinema.

Professions-1.png

Evidently, Hindi cinema has adapted over time to represent the change in society’s outlook towards women. This shift has also been boosted by the growth of multiplexes in urban centres, which has led to higher proportion of footfalls from women audience.

Importantly, the positive trend is not just limited to higher share of working female protagonists compared to the past, but also extends to the type of professions being written for female protagonists. Professions that were earlier reserved for male protagonists are now extending to female protagonists too. One such category of professions can be labelled “action-oriented professions”, i.e., police, spy, warriors & sportspersons.

Professions-2.png

These professions had virtually no representation from female protagonists till 2014. But since then, there has been a dramatic jump in these professions, as seen in the chart above. Characters like Sehmat (Razi), Zoya (Tiger Zinda Hai), Aarfa (Sultan), Geeta & Babita (Dangal) and Devsena (Bahubali 2: The Conclusion) are some examples of this group.

Professions-3.png

In the 80s and the 90s, the heroine’s role was largely limited to that of the hero’s love interest, either as the girlfriend or the wife. Other familial roles like sister and mother had some representation, both there was little to explore outside the home. The findings of our analysis should come as good news to those advocating more meaningful portrayal of women in Hindi cinema. It may not be enough, but there has been a definite positive shift in how female characters are being written over the last few years, especially in terms of them carrying professional heft. Slowly but surely, the heroine is making her presence felt in our films.

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Authors

Gautam Jain

Gautam Jain

Gautam joined Ormax Media in 2010, and has been instrumental in setting up the company’s film business, including creation of flagship products such as Ormax Cinematix, Ormax First Draft and Ormax Moviescope. In his current role, he’s in charge of business development and account servicing for key business partners in the films and streaming categories, providing them consulting advice to solve their business, marketing and content problems.

Gautam holds in-depth knowledge of the business of the Indian film industry, along with a deep understanding of the Indian film audience. Before joining Ormax Media, he was associated with the film division of The Times Of India group.

Gautam holds a PGDM in Media Management from MICA, Ahmedabad. When not watching films, he is busy playing with his 3-year old son, reading a book or researching about his three passions - stocks, watches and sneakers.

Gautam Jain

Gautam joined Ormax Media in 2010, and has been instrumental in setting up the company’s film business, including creation of flagship products such as Ormax Cinematix, Ormax First Draft and Ormax Moviescope. In his current role, he’s in charge of business development and account servicing for key business partners in the films and streaming categories, providing them consulting advice to solve their business, marketing and content problems.

Gautam holds in-depth knowledge of the business of the Indian film industry, along with a deep understanding of the Indian film audience. Before joining Ormax Media, he was associated with the film division of The Times Of India group.

Gautam holds a PGDM in Media Management from MICA, Ahmedabad. When not watching films, he is busy playing with his 3-year old son, reading a book or researching about his three passions - stocks, watches and sneakers.

Mitesh Thakkar

Mitesh Thakkar

Mitesh has been associated with Ormax Media in diverse roles since 2010. He currently heads the Content Testing & Development team, which is a part of the Products division in the company. He spearheads script, content and communication testing projects across films, streaming and television categories as a part of his role.

Mitesh has rich experience in qualitative research, and is widely recognised as one of the most experienced media researchers in India. He completed his Bachelor of Mass Media from Mumbai University, and PGDM from SIES College of Management Studies, Mumbai. He started his career in the television industry, where he worked in a digital marketing role at Zoom.

Mitesh loves sports, and loves to explore new travel destinations.

Mitesh Thakkar

Mitesh has been associated with Ormax Media in diverse roles since 2010. He currently heads the Content Testing & Development team, which is a part of the Products division in the company. He spearheads script, content and communication testing projects across films, streaming and television categories as a part of his role.

Mitesh has rich experience in qualitative research, and is widely recognised as one of the most experienced media researchers in India. He completed his Bachelor of Mass Media from Mumbai University, and PGDM from SIES College of Management Studies, Mumbai. He started his career in the television industry, where he worked in a digital marketing role at Zoom.

Mitesh loves sports, and loves to explore new travel destinations.

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