Loading…
Ormax Media Pvt. Ltd.

Sizing the cinema: India's theatre-going population in numbers

Sizing the cinema: India\'s theatre-going population in numbers

Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences
Published on April 23, 2024   •   4 mins read
Share this Insight

By Our Insights Desk

Summary
  • India's theatrical universe now stands at 157.4 Million or 15.7 Crore individuals, a 29% increase compared to the previous year, and an 8% increase versus the pre-pandemic level
  • At 157.4 Million, only 11.1% of India visited a theatre at least once in 2023, up from 10.5% pre-pandemic
  • This universe of 157.4 Million theatre-goers contributed to 942.9 Million footfalls in 2023, i.e., an average of 6.0 films per capita per annum (across languages)
  • Hindi language has seen a sizeable increase of 58%, having gained 33.9 Million audiences over the last year
  • Among the four South Indian languages, only Malayalam saw growth in its audience base, while the other three languages witnessed a minor decline

Data for the first edition of Sizing The Cinema, our research report to size India's theatre-going universe (defined as those who watched at least one movie in a theatre in the last 12 months), was collected in Jan-Mar 2020, coincidentally just before the onset of the pandemic (details here). After more than two years of disruption, theatrical business found its footing again and saw positive growth in 2023 (see our annual box office report). In Jan 2024, we conducted the third round of the Sizing The Cinema research, among 8,500 Indian audiences across urban and rural India.

According to the latest report, titled Sizing The Cinema: 2024, India now has 157.4 Million or 15.7 Crore theatre-goers i.e., those who watched at least one film in a theatre in 2023. This not only marks a 29% increase compared to the previous year (12.2 Crore) but also surpasses the pre-pandemic level (14.6 Crore) by 8%. However, even with this growth, India's theatre-going universe is only 11.1% of the country's population.

Sizing2024-1.png

Hindi-language cinema has seen the most significant growth, with its audience rising to 92.2 Million (9.2 Crore), a 58% increase over 2022. Tamil, Telugu, and Kannada films have witnessed a minor drop in audience shares, while Malayalam cinema witnessed a 19% increase in audience. The table below summarises these language-level changes in India's theatrical universe from 2022 to 2023.

Sizing2024-2.png

The 15.7 Crore audience contributed to the 94.3 Crore footfalls at the domestic box office in 2023, which comes to an average of 6.0 films watched by a typical theatre-goer in India, across all languages put together. However, there is significant variation in the number of average films watched by a typical theatre-goer, by languages, as captured in the table below: 

Sizing2024-3.png

*Footfalls based on The Ormax Box Office Report: 2023 (download here)

The average number of films watched in 2023 by a typical theatre-goer is significantly higher among the South Indian languages (except Kannada) vis-a-vis Hindi.

The full version of Sizing The Cinema: 2024 report is available by paid subscription. The report profiles India's theatre-going audience by gender, age, pop strata, markets, film territories, and languages. You can email us at [email protected] for details related to the report and its subscription.

Indian Cinema Industry Reports Viewing Behaviour
Share this Insight

Related Insights

The India Box Office Report: April 2024

The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

The India Box Office Report: March 2024

The India Box Office Report: March 2024

March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy