Loading…
Ormax Media Pvt. Ltd.

The India Box Office Report: March 2023

The India Box Office Report: March 2023

The India Box Office Report: March 2023

March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour
Published on April 21, 2023   •   4 mins read
Share this Insight

By Our Insights Desk

Summary
  • March 2023 was another low-key month at the India box office, but still well ahead of the previous month, because of Hindi film Tu Jhoothi Main Makkaar contributing ₹152 Cr to the gross box office
  • Despite two below-par months, the first quarter of 2023 has clocked in average numbers because of Pathaan's outstanding performance. The film alone has contributed 27% to Jan-Mar 2023 box office
  • The rest of the year will need at least two, if not three, films of Pathaan's level of success, if it has to get close, or surpass, the box office gross of 2022
  • Hindi language's share of 2023 box office so far is 41%, a definite improvement over its 33% share in 2022

Our monthly feature The India Box Office Report tracks the performance of the various films released every month at the Indian (domestic) box office. Monthly reports are published on this website in the third week of the following month. If the numbers for your film do not match those in our report, we will be happy to get information from you on the same, and update the report. Our email ID is mentioned at the end of this report below.

This is the March 2023 edition of the report, which also marks the end of the first quarter of the calendar year. You can access the previous reports in the Insights section of this website.

Cumulative Box Office: March 2023

Films released in March 2023 grossed only ₹668 Cr at the domestic box office. This is the third-lowest monthly number in the last 12 months (Apr 2022-Mar 2023), after Feb 2023 (₹375 Cr) and Jul 2022 (₹646 Cr).

BOMar1.jpgThe Jan-Mar quarter thus closes at ₹2,432 Cr, which is 1.2% lower than the same period in 2022. However, Jan 2022 was heavily disrupted because of the third COVID wave. Hence, the performance of the first quarter of 2023 can be called below average at best. On pro rata basis, 2023 can be estimated to gross ₹9,728 Cr, which is ₹909 Cr less than 2022 (see our 2022 box office report).

Top 10 Films

The chart below lists the top 10 films released in March 2023, based on their box office performance in India.

BOMar2.jpg
Hindi film Tu Jhoothi Main Makkaar takes the top spot, being the only film to cross the ₹100 Cr gross mark in the month.  It now features at no. 4 on the 2023 list, behind Pathaan, Varisu and Waltair Veerayya. The outstanding box office performance of Pathaan, which alone has contributed to almost 27% to the Jan-Mar 2023 box office, makes the year look a lot better than how the last two months have performed. The rest of the year will need at least two, if not three, films of Pathaan's level of success, if it has to get close, or surpass, the box office gross of 2022.

BOMar3.jpg

Language Share

For language share calculation, language-wise box office of films releasing in multiple languages is assigned to the corresponding language. However, for Hollywood, the data for all languages is reported under the language head ‘Hollywood’.

BOMar4.jpg

Hindi language's share stands at a solid 41%, with Tu Jhoothi Main Makkar and Bholaa making it to the top 10 list of the year so far. Hindi language's share was only 33% in 2022, and so far, there's been definite improvement over that.

How to read the numbers in this report?

Different language industries follow different reporting conventions (Gross, Nett or Share). We have used Gross Box Office as the unified measure for this report. For films releasing in multiple languages, collections are added up across languages to arrive at the film’s Gross Box Office at an all-India level.

Some films may be running in theatres at the time of publishing this report every month. For these films, Gross Box Office is estimated based on the latest trends available. Hence, it is normal that some numbers may be updated in the following month’s report, once actual collections have been estimated.

Numbers for a film are assigned to the month of its release, even if the business is spread over two or more months. For example, Pathaan released on January 25, 2023, and a sizeable component of the film’s business was registered in February 2023. However, in the analysis, Pathaan's entire box office has been credited to the month of January.

For feedback and inquiries, you can mail us at [email protected].

Box Office Indian Cinema Industry Reports
Share this Insight

Related Insights

The India Box Office Report: April 2024

The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

Sizing the cinema: India's theatre-going population in numbers

Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy