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We, the sports fans of India

We, the sports fans of India

We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here
Published on April 28, 2022   •   4 mins read
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By Our Insights Desk

  • While 317.8 Million Indians are active players of at least one outdoor sport, India's sports viewing fanbase is much lower at 136.3 Million
  • Cricket leads in popularity by a wide margin; Kabaddi, Wrestling/ WWE & Football are in close contest for the no. 2 position
  • CSK is the biggest sports franchise in India by a sizeable margin
  • While there has been growth in digital consumption of sports, television remains the primary medium of sports consumption

Earlier this month, we released our syndicated report on the sports category in India, titled We, The Sports Fans Of India. The report, based on a research conducted among 12,000 Indians across the country between July and December 2021, takes an in-depth look at the sports category in India. Here are some key findings:

India’s Sports Fans Universe

In the report, a 'Sports Fan’ is defined as someone who watched live sports on TV or OTT in the last month for at least 30 mins. as an active viewer (i.e., excluding passive co-viewing in a family/ group scenario). The report pegs India’s Sports Fan Universe at 136.3 Million people, i.e., 9.8% of India’s population. The report profiles this universe by gender, age, NCCS, pop strata (town class) and states.

Cricket leads with 124.2 Million fans. Kabaddi, Wrestling (including WWE) and Football are in a close contest for the second position, with 23-28 Million fans each.


The report goes on to take a deeper look at the appeal of various cricketing formats, i.e., IPL, T20 Internationals, One-Day Internationals and Test Crickets. The huge IPL fan base, at 95.0 Million, makes it the biggest sporting tournament in India by a wide margin.

Sports Franchises

With a fanbase of 40.9 Million, Chennai Super Kings (CSK) emerges as the biggest sporting franchise in India. Its loyal fan base of 22.5 Million people is almost the same as the entire fan base of the sport of Football in India. The report defines a loyal fan as someone feels emotionally connected with team and its results, and engages in online or offline conversations around the team and its players.


The report also looks at the various Footballs leagues and their fan following. Lionel Messi’s erstwhile team Barcelona FC tops the list with 3.9 Million fans. Cristiano Ronaldo and Lionel Messi feature in the list of the 10 most popular sportspersons in India. The list includes seven cricketers and Badminton star PV Sindhu, besides the two Football superstars.


TV vs. Digital

In the section on viewing behaviour, the report looks at the TV vs. Digital consumption of sports. While 44% Indian sports fans watch live sports only on TV, a sizeable 36% are using both traditional and digital media to watch live sports, while the remaining 20% are watching exclusively on Digital. The report also covers the preferred commentary languages in India, reported by various geographies and demographics.


India’s Active Players Universe

 In an insightful section titled ‘Active Sports Players in India’, the report estimates that 317.8 Million (22.8% of India’s population) Indians are playing at least one outdoor sport actively in their life currently. While Cricket, Football and Badminton take the top 3 positions as the most played sports in India, Volleyball and Kho Kho feature also prominently in the list too, with 56 Million and 19 Million active players respectively.


To subscribe to We, The Sports Fans Of India, please drop in an email to [email protected], and we will connect with you soon.

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