At the box office, size matters!

The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films

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Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

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The India Box Office Report: April 2023

Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office

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Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

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The India Box Office Report: March 2023

March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour

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Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

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The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

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Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

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Sizing the cinema: How big is India's theatre-going population?

The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times

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The India Box Office Report: January 2023

The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office

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10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

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The India Box Office Report: November 2022

Drishyam 2 salvages a month that saw several films across languages underperform at the box office

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The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

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The India Box Office Report: September 2022

Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office

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Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

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Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

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The India Box Office Report: August 2022

Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend

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The return of the Angry Young Man

The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?

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The India Box Office Report: July 2022

Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India

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O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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