Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

READ ›

The India Box Office Report: March 2023

March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour

READ ›

Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

READ ›

The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

READ ›

Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

READ ›

Sizing the cinema: How big is India's theatre-going population?

The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times

READ ›

The India Box Office Report: January 2023

The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office

READ ›

10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

READ ›

The India Box Office Report: November 2022

Drishyam 2 salvages a month that saw several films across languages underperform at the box office

READ ›

The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

READ ›

The India Box Office Report: September 2022

Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office

READ ›

Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

READ ›

Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

READ ›

The India Box Office Report: August 2022

Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend

READ ›

The return of the Angry Young Man

The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?

READ ›

The India Box Office Report: July 2022

Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India

READ ›

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

READ ›

The India Box Office Report: June 2022

Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature

READ ›

India is back... at the theatres

A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022

READ ›

Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

READ ›