Reel & real: The Southern mix
In South cinema, the lines between the real life of a star and his role on the screen tend to blur, with references that only those in the know can understand and appreciate
Ala Vaikunthapurramloo: Decoding a blockbuster's success
A look at six factors that were pivotal to the film’s extraordinary box-office run
The India Box Office Report: October 2022
Kantara's extended run ensured that October 2022 was a respectable month at box office in India
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
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