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Celebrity endorsements: The right choice

Celebrity endorsements: The right choice

New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

In digital we trust: Urban Indian kids

In digital we trust: Urban Indian kids

Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids

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The India Box Office Report: October 2022

The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

Hindi cinema's moment of reckoning

Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

Product update: Theatrical Content Testing

Product update: Theatrical Content Testing

To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022

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