Supply trends: Indian streaming originals in 2025
Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020
Top 50 streaming originals in India: The 2025 story
Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025
Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
Ormax Cinematix's FBO: Accuracy update (June 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings
Busting the OTT myth: the Buzz belongs to Her
An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why
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