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The India OTT Watchlist: Jan-Jun 2026

The India OTT Watchlist: Jan-Jun 2026

Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026

Supply trends: Indian streaming originals in 2025

Supply trends: Indian streaming originals in 2025

Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020

Top 50 streaming originals in India: The 2025 story

Top 50 streaming originals in India: The 2025 story

Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025

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The Connected TV Era: India's New Prime Time

The Connected TV Era: India's New Prime Time

A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today

The India Box Office Report: July 2026

The India Box Office Report: July 2026

Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr

Pritam, Pedro and the new mainstream

Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

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