Star Wars in India: A force un-awakened
The Star Wars franchise has struggled to replicate its global success in India, compared to other fantasy franchises like Marvel. A closer look at the franchise explores reasons for the same
Tara Singh: The legend lives on
22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition
A South-skewed spectacle
The prominent South skew in the box office of Avatar: The Way Of Water in India is an outcome of the difference in taste, exposure, and evolution of theatre-goers in South and non-South markets
The India Box Office Report: October 2023
October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo
Cinema is 'buzzing'... and on OTT too!
OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium
Just short of 500 Million
The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022
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