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Embracing the dark: Untapped potential of horror in Hindi cinema

Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

Star Wars in India: A force un-awakened

Star Wars in India: A force un-awakened

The Star Wars franchise has struggled to replicate its global success in India, compared to other fantasy franchises like Marvel. A closer look at the franchise explores reasons for the same

Nolan in India: A quantum leap

Nolan in India: A quantum leap

Understanding factors behind the significant growth in director Christopher Nolan's equity in the Indian market in recent years, leading up to Oppenheimer’s box office success in the country

English content in India: No longer niche

English content in India: No longer niche

Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020

A South-skewed spectacle

A South-skewed spectacle

The prominent South skew in the box office of Avatar: The Way Of Water in India is an outcome of the difference in taste, exposure, and evolution of theatre-goers in South and non-South markets

The MARVEL-ous 6!

The MARVEL-ous 6!

A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India

Stars India Loves: The Pan India edition

Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

Now Streaming, at an app near you

Now Streaming, at an app near you

Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?

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