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The India Box Office Report: April 2024

The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

Sizing the cinema: India's theatre-going population in numbers

Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences

Level playing field?

Level playing field?

As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?

The India Box Office Report: March 2024

The India Box Office Report: March 2024

March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films

678 million sports audiences in India... Game on!

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

The India Box Office Report: February 2024

The India Box Office Report: February 2024

February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office

The India Box Office Report: January 2024

The India Box Office Report: January 2024

January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually

Chennai Express: A decade of ageing well

Chennai Express: A decade of ageing well

Rohit Shetty's 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well

At the box office, size matters... more than ever before!

At the box office, size matters... more than ever before!

An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era

Ormax's OTT viewership estimates: An explainer

Ormax's OTT viewership estimates: An explainer

In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'

12K Crore: A new record at the India box office

12K Crore: A new record at the India box office

With gross box office of ₹12,226 Crore, 2023 emerged as the best-year ever at the India box office, surpassing the previous record of ₹10,948 Crore in 2019

Streaming originals in India: The 2023 story

Streaming originals in India: The 2023 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.

The India Box Office Report: November 2023

The India Box Office Report: November 2023

November 2023 was a modest month at the Indian box office, with films that released this month grossing ₹628 Cr, 53% of which came from a single film, Tiger 3

The power list: Top 100 franchises in Hindi cinema

The power list: Top 100 franchises in Hindi cinema

The inaugural edition of The Bollywood Franchise Report: 2023 identifies the top 100 existing and potential franchises in the Hindi film industry, based on audience equity

The India Box Office Report: October 2023

The India Box Office Report: October 2023

October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo

Just short of 500 Million

Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

The India Box Office Report: September 2023

The India Box Office Report: September 2023

Jawan is now the highest-grossing film of the year, surpassing Pathaan and Gadar 2, resulting in yet another strong month at the Indian box office

The India Box Office Report: August 2023

The India Box Office Report: August 2023

Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office

The India Box Office Report: July 2023

The India Box Office Report: July 2023

Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office

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