A rise in AVOD audience fuels India’s OTT growth

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 547.3 Million users, i.e., 13.8% growth vis-a-vis 2023

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The India Box Office Report: July 2024

July 2024 was a modest grosser for the Indian film industry, with collections of only ₹593 Cr. Only four films released in the month managed to gross more than ₹50 Cr

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Certificate Program in Indian Media Business

Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment

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Stream Time: The best of 2024 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2024

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The India Box Office Report: Jan-Jun 2024

The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin

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Threat from the South: Bollywood's story problem

A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times

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The Bollywood Accompaniment Report 2024

A new report on the accompaniment behavior of Hindi theatrical audience gives an insight into theatrical viewing patterns in the post-pandemic era

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The India Box Office Report: May 2024

May 2024 was a moderate month at the India box office, with gross collections of ₹708 Cr. Malayalam films managed to surpass the collections of Hindi films for the second consecutive month

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Is cinema-going a 'habit' in India?

While box office data is plentiful, there is limited understanding of cinema-going as an activity in India. This analysis, using data from Sizing The Cinema: 2024, dives deeper into this aspect

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The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

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Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences

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Level playing field?

As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?

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The India Box Office Report: March 2024

March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films

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678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

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The India Box Office Report: February 2024

February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office

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The India Box Office Report: January 2024

January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually

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Chennai Express: A decade of ageing well

Rohit Shetty's 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well

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At the box office, size matters... more than ever before!

An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era

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Ormax's OTT viewership estimates: An explainer

In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'

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12K Crore: A new record at the India box office

With gross box office of ₹12,226 Crore, 2023 emerged as the best-year ever at the India box office, surpassing the previous record of ₹10,948 Crore in 2019

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