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Ormax Media Pvt. Ltd.

Ormax Media Pvt. Ltd. Insights of Music

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Search Results for Music

Most popular Hindi songs and soundtracks of 2025

Most popular Hindi songs and soundtracks of 2025

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2025

Most popular Hindi songs & soundtracks of 2024

Most popular Hindi songs & soundtracks of 2024

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024

Worth of the words

Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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Content over familiarity: The franchise reality-check

Content over familiarity: The franchise reality-check

After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office

ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement

The 50: Social Reality beyond Bigg Boss

The 50: Social Reality beyond Bigg Boss

By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone

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