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Ormax Media Pvt. Ltd. Insights of Music

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Most popular Hindi songs and soundtracks of 2025

Most popular Hindi songs and soundtracks of 2025

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2025

Most popular Hindi songs & soundtracks of 2024

Most popular Hindi songs & soundtracks of 2024

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024

Worth of the words

Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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Marketing Spider-Man, the Indian way

Marketing Spider-Man, the Indian way

How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India

The Connected TV Era: India's New Prime Time

The Connected TV Era: India's New Prime Time

A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today

Pritam, Pedro and the new mainstream

Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

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