Most popular Hindi songs and soundtracks of 2025
Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2025
Most popular Hindi songs & soundtracks of 2024
Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024
An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics
Content over familiarity: The franchise reality-check
After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
The 50: Social Reality beyond Bigg Boss
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
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