Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
Ormax Cinematix's FBO: Accuracy update (October 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major October 2025 releases vis-à-vis their actual box-office openings
India's CTV growth story in numbers
10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers
The ₹100 Cr moment for Gujarati cinema
With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
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