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Case study: Box office impact of an effective trailer

Case study: Box office impact of an effective trailer

The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening

Product launch: Ormax Campaign Express

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

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The ₹100 Cr moment for Gujarati cinema

The ₹100 Cr moment for Gujarati cinema

With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming

Venn It Happens: OTT & Linear TV audience intersection

Venn It Happens: OTT & Linear TV audience intersection

The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025

The Ormax OTT Audience Report: 2025

The Ormax OTT Audience Report: 2025

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million

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