Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
Ormax Cinematix's FBO: Accuracy update (October 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major October 2026 releases vis-à-vis their actual box-office openings
Vishwanath & Sons: Travelling across languages and screens
With ₹142 Crore in domestic gross and over 15 million viewers on streaming, Vishwanath & Sons is one of 2026’s most widely-watched South films. A deep-dive into how it crossed languages and screens
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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