Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
Ormax Cinematix's FBO: Accuracy update (June 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings
Busting the OTT myth: the Buzz belongs to Her
An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why
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