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Case study: Box office impact of an effective trailer

Case study: Box office impact of an effective trailer

The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening

Product launch: Ormax Campaign Express

Product launch: Ormax Campaign Express

Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries

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The India Box Office Report: August 2025

The India Box Office Report: August 2025

Led by Coolie, War 2 and Lokah Chapter 1: Chandra, August 2025 emerged as another good month at the India Box Office, with gross collections of ₹1,136 Cr

Mahavatar Narsimha: Mythology wins, animation follows

Mahavatar Narsimha: Mythology wins, animation follows

Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters

Product launch: Ormax Sports Track

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

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