Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
The India Box Office Report: October 2025
Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr
Venn It Happens: SVOD & Theatrical audience intersection
The second edition of our new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences in India, using data from Ormax Media's industry reports
India's CTV growth story in numbers
10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers
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