Case study: Box office impact of an effective trailer
The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
Certificate Program in Indian Media Business
Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment
Streaming in turbulent waters
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Content Testing: Frequently Asked Questions
In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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