Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
No man's land: The identity crisis of direct-to-OTT films
This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI
The India Box Office Report: Jan-Jun 2025
The first half of 2025 grossed a healthy ₹5,723 Cr (14% higher than 2024) at the India box office, with 17 films crossing the ₹100 Cr mark, compared to just 10 in Jan-Jun 2024
Top 50 streaming originals in India: Jan-Jun 2025
Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025
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