Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas
The India Box Office Report: February 2026
February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr
Venn It Happens: Dhurandhar's audience in theatres and on streaming
The latest edition of Venn It Happens illustrates the intersection between the audience of the 2025 Hindi film Dhurandhar in theatres and on Netflix, based on Ormax Media's industry data
Subscribe to stay updated with our latest insights
© 2026 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
