Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
Show me the trailer: Why web-series must be marketed differently
Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing
The India Box Office Report: Jan-Jun 2026
The first six months of 2026 grossed ₹6,398 Cr at the domestic box office, making it the highest-grossing first half of any year post the pandemic
The India OTT Watchlist: Jan-Jun 2026
Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026
Subscribe to stay updated with our latest insights
© 2026 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 9324939911
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
