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Cinema: Mass entertainment or luxury item?

Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

Cine Sense: Five types of Hindi film-goers in India

Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

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Linear television: Is it future-proof?

Linear television: Is it future-proof?

Using Ormax Media's Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content

The India Box Office Report: April 2024

The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

Sizing the cinema: India's theatre-going population in numbers

Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences

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