Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
Devotional cinema: A leap of faith
After the success of Mahavatar Narsimha last year, Hanuman Ansh has delivered extraordinary box office success in 2026. But can the genre sustain its theatrical momentum going forward?
The India Box Office Report: September 2026
Powered by Mirzapur: The Movie, September 2026 crossed ₹1,100 Cr at the India box office, taking the year’s total to ₹11,000 Cr with three months to go
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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