Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
Marketing Spider-Man, the Indian way
How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India
Ormax Cinematix's FBO: Accuracy update (August 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2026 releases vis-à-vis their actual box-office openings
The Connected TV Era: India's New Prime Time
A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today
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