Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
Busting the OTT myth: the Buzz belongs to Her
An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why
The India Box Office Report: May 2026
May 2026 crossed the ₹1,100 Cr mark at the India box office, powered by Karuppu, Drishyam 3, Obsession, and standout Marathi releases Raja Shivaji & Deool Band 2
TOBAR 2026: Five types of Hindi theatregoers in India
The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste
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