Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
The India Box Office Report: July 2026
Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr
Pritam, Pedro and the new mainstream
JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India
Maa Inti Bangaaram: Expanding the canvas for female-led cinema
With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance
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