Cinema: Mass entertainment or luxury item?
Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed
Cine Sense: Five types of Hindi film-goers in India
The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste
The India Box Office Report: August 2025
Led by Coolie, War 2 and Lokah Chapter 1: Chandra, August 2025 emerged as another good month at the India Box Office, with gross collections of ₹1,136 Cr
Mahavatar Narsimha: Mythology wins, animation follows
Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
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