From CTV to Micro Dramas: India's fascinating OTT spectrum

The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously

Ormax Cinematix's FBO: Accuracy update (November 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2025 releases vis-à-vis their actual box-office openings

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over