Top 50 streaming originals in India: The 2025 story
Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025
Product launch: Ormax StreamView
Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”
Content over familiarity: The franchise reality-check
After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
The 50: Social Reality beyond Bigg Boss
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
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