Busting the OTT myth: the Buzz belongs to Her

An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why

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Chiraiya: Anatomy of a breakout success

Decoding the success of Chiraiya, the most watched Indian web series of 2026 so far, and the learnings streaming platforms and producers can draw from it

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Top 50 streaming originals in India: The 2025 story

Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025

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Product launch: Ormax StreamView

Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

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