The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
The politics of news
Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you
Ormax PM & CM Approval Ratings: An explainer
The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products
Is political ideology coloring our cinema choices?
Understanding the impact of audience’s political ideology on their choice and preference of Hindi films
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