Content Testing: An explainer

In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings

The need to ‘Bond’: Indian television’s unique calling card

Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium

Marathi film industry: Tough times ahead...

Four business challenges the Marathi film industry, which has struggled in the year leading up to the pandemic, must tackle to stay afloat