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Nepotism: Bollywood's new marketing challenge?

Nepotism: Bollywood's new marketing challenge?

A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge

Influencers India Loves

Influencers India Loves

Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India

Fact or fake: A reality check on Indian news

Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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Ormax Cinematix's FBO: Accuracy update (August 2025)

Ormax Cinematix's FBO: Accuracy update (August 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings

Saiyaara: Generational pull or gender push?

Saiyaara: Generational pull or gender push?

This analysis, based on Ormax Power Rating, explores whether Saiyaara’s success was truly driven by Gen Z audiences, or if the real story lies in the film’s striking gender divide

Product launch: Ormax Sports Track

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

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