Nepotism: Bollywood's new marketing challenge?
A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge
Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India
Fact or fake: A reality check on Indian news
Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media
The ₹100 Cr moment for Gujarati cinema
With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
Venn It Happens: OTT & Linear TV audience intersection
The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025
The Ormax OTT Audience Report: 2025
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million
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