Micro Dramas: The India Story

The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas

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Nepotism: Bollywood's new marketing challenge?

A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge

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Influencers India Loves

Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India

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Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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