Nepotism: Bollywood's new marketing challenge?
A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge
Influencers India Loves
Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India
Fact or fake: A reality check on Indian news
Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media
Certificate Program in Indian Media Business
Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment
Streaming in turbulent waters
SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?
Content Testing: Frequently Asked Questions
In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
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