ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement

READ ›

Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns

READ ›

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

READ ›

Level playing field?

As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself?

READ ›

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

READ ›

We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here

READ ›