On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift
The India Box Office Report: March 2025
March 2025 was a low-key month at the India Box Office, recording only ₹585 Cr in gross collections, led by L2E Empuraan & Sikandar
Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan
This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact
Hollywood in India: The decline in numbers
An analysis of Hollywood's fluctuating fortunes at the Indian box office, before and after the pandemic
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