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Ormax Media Pvt. Ltd. Insights of Women

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Beyond the 'good looks'

Beyond the 'good looks'

On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood

A not-so-remote possibility

A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

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The India Box Office Report: July 2025

The India Box Office Report: July 2025

Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections

Product launch: Ormax Sports Track

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

No man's land: The identity crisis of direct-to-OTT films

No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI

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