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Ormax Media Pvt. Ltd. Insights of Women

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Beyond the 'good looks'

Beyond the 'good looks'

On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood

A not-so-remote possibility

A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

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The India Box Office Report: Jan-Jun 2024

The India Box Office Report: Jan-Jun 2024

The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin

Synopsis Testing: Early content selection decisions using audience feedback

Synopsis Testing: Early content selection decisions using audience feedback

This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular

Threat from the South: Bollywood's story problem

Threat from the South: Bollywood's story problem

A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times

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