On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift
The Ormax Box Office Report: 2025
Powered by Hindi cinema’s strong comeback, 2025 became the biggest year ever at the Indian box office, with gross collections of ₹13,395 Cr, even as footfalls stayed flat
Product launch: Ormax StreamView
Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”
Introducing Ormax Media Affluence (OMA)
OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India
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