Loading…
Ormax Media Pvt. Ltd.

Segmenting Indian AVOD audience

Segmenting Indian AVOD audience

Segmenting Indian AVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments
Published on June 20, 2022   •   3 mins read
Share this Insight

By Our Insights Desk

Summary
  • The Ormax OTT Audience Profiles Report 2022 uses an approach that goes beyond demographics, to segment the AVOD audience base based on 65 parameters capturing their viewing behaviour and content taste
  • The five AVOD segments, labeled Knowledge & Adrenaline Seekers (KAS), The Family Woman (FW), Pan-India Masala (PIM), Ready To Go SVOD (RTGS) and The TV Traditionalists (T3), have been defined and detailed in the report
  • This article provides links to download the pen portraits of these segments

We recently released The Ormax OTT Audience Profiling Report 2022, which profiles the 66.1 Million SVOD and 99.7 Million AVOD adult (15+) audience in Urban India. A section of the report, titled Audience Segmentation, uses cluster analysis on 65 parameters to classify India's AVOD audience into five segments, based on their viewing behaviour and content taste.

The definition of these five segments, and their relative size (% of adult urban AVOD audience in India) can be seen in the chart below.

The Twitter thread below has more information on these segments, including their pen portraits.


To download the pen portraits of the five AVOD segments in PDF format, click here, or watch in the video format here:

To subscribe to The Ormax OTT Audience Report 2022, please drop in an email to [email protected], and we will connect with you soon.

Streaming OTT Ormax Products Industry Reports Digital
Share this Insight

Related Insights

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

Product-market fit: The Shark Tank India success story

Product-market fit: The Shark Tank India success story

Shark Tank India completed a successful season, becoming the most-watched Hindi non-fiction show on SVOD of all-time. Here's an analysis on key factors that enabled its success

The golden triangle: Decoding Young Adult content on OTT

The golden triangle: Decoding Young Adult content on OTT

An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy