By Our Insights Desk
In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Last year, Netflix launched its Top 10 site, a praise-worthy initiative to let the industry know how various films and series are performing on the platform. However, Netflix remains an aberration, as all other platforms, global or Indian, have chosen to hold their data close to their chests.
Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020. This prompted us to release our new report Streaming Originals in India: Mid-year Review (Jan-Jun 2022).
This report looks at the top original shows and films released in the first six months of 2022, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.
You can download the report here.
Transgender content: First among equals on acceptance
The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general
Streaming through winds of change
Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023
Product update: Content testing for documentaries
To account for the growing interest in documentaries in the Indian market, we have updated our content testing tool Ormax Stream Test to have the capability to test documentary shows/films
Subscribe to stay updated with our latest insights