By Our Insights Desk
In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020.
Our year-end report, titled Streaming Originals in India: The 2022 Story, lists at the top original shows and direct-to-OTT films released in 2022, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.
You can download the report in PDF format here.
Watch in video format below:
Cinema is 'buzzing'... and on OTT too!
OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium
Just short of 500 Million
The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022
O Womaniya! 2023: Quantifying gender diversity in Indian entertainment
The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry
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