By Our Insights Desk
In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020.
Our year-end report, titled Streaming Originals in India: The 2022 Story, lists at the top original shows and direct-to-OTT films released in 2022, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.
You can download the report in PDF format here.
Watch in video format below:
India's OTT evolution: The North-South divide
An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South
The OTT brand challenge
Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
English content in India: No longer niche
Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020
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