On the rise: Reality shows on OTT

The Indian OTT landscape, which has been traditionally dominated by fiction series & direct-to-OTT films, is seeing stronger presence of non-fiction in recent times. A deep-dive on this emerging trend

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Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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Star Wars in India: A force un-awakened

The Star Wars franchise has struggled to replicate its global success in India, compared to other fantasy franchises like Marvel. A closer look at the franchise explores reasons for the same

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Optimism vs. Cynicism: The tonal continuum of content

This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical

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Transgender content: First among equals on acceptance

The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general

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Streaming through winds of change

Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023

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Product update: Content testing for documentaries

To account for the growing interest in documentaries in the Indian market, we have updated our content testing tool Ormax Stream Test to have the capability to test documentary shows/films

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Stream Time: The best of 2023 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023

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India's OTT evolution: The North-South divide

An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South

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The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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English content in India: No longer niche

Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020

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Breaking the buzz barrier

An analysis of Hindi OTT originals using Ormax Stream Track data over three years reveals how it's becoming harder for new launches to grab audience attention

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It's a new record!

Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time

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Streaming originals in India: The 2022 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.

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Product Update: OTT (Fiction) Content Testing

To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently

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India's OTT universe: The growth story

The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year

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Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

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O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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Stream time: The best of 2022 so far

Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022

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