Stream Time: The best of 2024 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2024

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Pride or Prejudice?

On the occasion of Pride Month 2024, this analysis examines the extent and nature of LGBTQIA+ representation in top-rated streaming content in India over the last six years

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Bundy to Burari: Adapting true crime documentaries to the Indian context

An analysis of successful documentaries on streaming platforms in India, and an understanding of the historical context in which they are consumed, sheds light on unique audience expectations

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Product-market fit: The Shark Tank India success story

Shark Tank India completed a successful season, becoming the most-watched Hindi non-fiction show on SVOD of all-time. Here's an analysis on key factors that enabled its success

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The golden triangle: Decoding Young Adult content on OTT

An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged

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Ormax's OTT viewership estimates: An explainer

In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'

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Streaming originals in India: The 2023 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.

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On the rise: Reality shows on OTT

The Indian OTT landscape, which has been traditionally dominated by fiction series & direct-to-OTT films, is seeing stronger presence of non-fiction in recent times. A deep-dive on this emerging trend

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Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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Star Wars in India: A force un-awakened

The Star Wars franchise has struggled to replicate its global success in India, compared to other fantasy franchises like Marvel. A closer look at the franchise explores reasons for the same

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Optimism vs. Cynicism: The tonal continuum of content

This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical

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Transgender content: First among equals on acceptance

The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general

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Streaming through winds of change

Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023

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Product update: Content testing for documentaries

To account for the growing interest in documentaries in the Indian market, we have updated our content testing tool Ormax Stream Test to have the capability to test documentary shows/films

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Stream Time: The best of 2023 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023

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India's OTT evolution: The North-South divide

An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South

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The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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English content in India: No longer niche

Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020

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Breaking the buzz barrier

An analysis of Hindi OTT originals using Ormax Stream Track data over three years reveals how it's becoming harder for new launches to grab audience attention

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