By Our Insights Desk
The second edition of the O Womaniya! report, which looks at gender representation in Indian entertainment, is now out. The report, created by Ormax Media & Film Companion, and supported by Prime Video India, as well as several other entertainment brands and industry bodies, is our effort to start a conversation towards bringing parity in female representation in the Indian film & OTT industries, both on and off-screen.
Visit the O Womaniya! 2022 website to read the full report.
Watch the O Womaniya! 2022 Roundtable below:
10K Crore: Return of the box office
With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office
Streaming originals in India: The 2022 story
Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
Product Update: OTT (Fiction) Content Testing
To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently
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