Loading…
Ormax Media Pvt. Ltd.

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry
Published on August 09, 2022   •   2 mins read
Share this Insight

By Our Insights Desk

Summary
  • The report analyses 150 theatrical and streaming properties released in 2021, on various on-screen and off-screen aspects related to representation of women
  • Female representation is low across parameters, especially for theatrical content. Streaming performs better, but only in relative terms
  • The report also looks at the representation of women in the top 25 Indian media & entertainment companies
  • You can read the full report using the link in this article

The second edition of the O Womaniya! report, which looks at gender representation in Indian entertainment, is now out. The report, created by Ormax Media & Film Companion, and supported by Prime Video India, as well as several other entertainment brands and industry bodies, is our effort to start a conversation towards bringing parity in female representation in the Indian film & OTT industries, both on and off-screen.

Visit the O Womaniya! 2022 website to read the full report.

Watch the O Womaniya! 2022 Roundtable below:

 

Industry Reports Indian Cinema OTT Gender
Share this Insight

Related Insights

The Bollywood Accompaniment Report 2024

The Bollywood Accompaniment Report 2024

A new report on the accompaniment behavior of Hindi theatrical audience gives an insight into theatrical viewing patterns in the post-pandemic era

The India Box Office Report: May 2024

The India Box Office Report: May 2024

May 2024 was a moderate month at the India box office, with gross collections of ₹708 Cr. Malayalam films managed to surpass the collections of Hindi films for the second consecutive month

Is cinema-going a 'habit' in India?

Is cinema-going a 'habit' in India?

While box office data is plentiful, there is limited understanding of cinema-going as an activity in India. This analysis, using data from Sizing The Cinema: 2024, dives deeper into this aspect

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy