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Stream time: The best of 2022 so far

Stream time: The best of 2022 so far

Stream time: The best of 2022 so far

Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022
Published on July 18, 2022   •   2 mins read
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By Our Insights Desk

Summary
  • Our new report titled 'Streaming Originals in India: Mid-year Review' looks at the best Hindi language and International series in films in India, in the first half of the year
  • The report lists the best original series and direct-to-OTT films based on viewership estimates, marketing buzz and content strength
  • This report is a part of our ongoing endeavour to build public-domain data on the performance of the streaming category in India
  • Scroll down to read more, and to download the report

In the absence of any central measurement, it’s very difficult to gauge which shows or films delivered audience on streaming, and which ones fell short. Last year, Netflix launched its Top 10 site, a praise-worthy initiative to let the industry know how various films and series are performing on the platform. However, Netflix remains an aberration, as all other platforms, global or Indian, have chosen to hold their data close to their chests.

Since 2018-19, Ormax Media has been extensively working to build industry data in this fast-growing category in India. Through our various products and tracks, we now have sufficient data points to monitor the evolution of the streaming category, especially since the onset of the pandemic in 2020. This prompted us to release our new report Streaming Originals in India: Mid-year Review (Jan-Jun 2022).

This report looks at the top original shows and films released in the first six months of 2022, in Hindi & International languages, on three parameters: Viewership, Marketing Buzz & Content Strength. The report focuses only on original content, and does not cover other ‘non-original’ content on streaming, such as theatrical films, catch-up television, sports, etc.

You can download the report here.

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