The India Box Office Report: February 2025

February 2025 emerged as a strong month at the Indian box office, grossing ₹1,245 Cr, with Chhaava alone contributing more than 50% of the amount

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Ormax Cinematix's FBO: Accuracy update (February 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings

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The India Box Office Report: January 2025

Driven by festival releases in Telugu language, 2025 started on a strong note, with gross box office of more than ₹1,000 Cr

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Ormax Cinematix's FBO: Accuracy update (January 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings

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Sankranthiki Vasthunam: A genre-defying blockbuster

In the era of action blockbusters, family comedy Sankranthiki Vasthunam has emerged as the biggest Sankranthi grosser at the Telugu box office post the pandemic. A deep-dive into the film's success

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The great Indian box office divide

The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office

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Godzilla x Kong: Monsterverse's growing impact in India

The Monsterverse franchise, headlined by the creatures Godzilla & King Kong, has seen significant growth in India in recent years. This analysis decodes the escalating appeal of the franchise in India

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The Ormax Box Office 2024 Report

Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023

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Ormax Cinematix's FBO: Accuracy update (December 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2024 releases vis-à-vis their actual box-office openings

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The India Box Office Report: November 2024

November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 & Singham Again

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Ormax Cinematix's FBO: Accuracy update (November 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings

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The India Box Office Report: October 2024

Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr

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Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

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Ormax Cinematix's FBO: Accuracy update (October 2024)

Our new monthly blog will summarise Ormax Cinematix's box office forecasts (FBO) for all major releases of the month and their actual box-office openings

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Breaking the blockbuster mould

The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo

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Diwali franchise face-off: The audience split

Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open

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The India Box Office Report: September 2024

September 2024 marked a good month at the India Box Office with ₹1,066 Cr in gross collections, driven largely by Devara Part - 1 and The Greatest Of All Time

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Cinema Day: The ticket trick?

Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?

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The India Box Office Report: August 2024

Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time

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The India Box Office Report: July 2024

July 2024 was a modest grosser for the Indian film industry, with collections of only ₹593 Cr. Only four films released in the month managed to gross more than ₹50 Cr

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