The original 'Pan India' filmmaker

Five elements in SS Rajamouli films that make them find universal audience, breaking cultural and language barriers

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The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

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Braving the Box Office blues

The Ormax Box Office Report 2020-21 summarises the story of the Indian box office in the two tough, pandemic-affected years

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Marathi film industry: Tough times ahead...

Four business challenges the Marathi film industry, which has struggled in the year leading up to the pandemic, must tackle to stay afloat

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Back to the theatres... and a potential audience of 146 million!

Ormax Media's pre-pandemic report Sizing The Cinema pegged India's pre-pandemic theatrical audience universe at 146 million. Here's a recap of what the Indian theatrical market looks like.

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Direct-to-OTT: The alternative ‘box office’ economics

A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights

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