The need to ‘Bond’: Indian television’s unique calling card

Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium

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Seven needs satisfied by TV viewing in India

An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it

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Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

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